Your company is on Facebook, Twitter, Tumblr, YouTube, Vine, Snapchat, Instagram and Pinterest. Countless blogs, social media experts and self-proclaimed marketing gurus have told you to get your business on social media and the time to do it was last year. But you don’t feel right about your social presence. Maybe you’re not generating conversation … More When you shouldn’t be on social media
The day all social media managers have been waiting for has finally arrived! Instagram announced they now allow users to easily switch back and forth between multiple accounts. If you have ever managed multiple Instagram accounts, you know what a hassle it can be to have to log out and sign in to each individual account. … More Instagram finally allows users to switch between multiple accounts
Do you have $5 million to spend on advertising this weekend? Do you have a team of PR/marketing gurus helping you design the most talked about ad of the year? No? Then you’ve come to the right spot! The Super Bowl isn’t just for Pepsi, Budweiser and Beyoncé anymore, and just because you can’t afford … More How to use the Super Bowl (and other big events) to your marketing advantage
Facebook will be rolling out some new feature within the next few weeks. Announced by co-founder and CEO Mark Zuckerberg in September, Facebook is implementing a Reactions extension to the “like” button which will allow users to select various emotions to posts. The final list of reactions hasn’t been released yet, but Facebook did propose the … More How ‘Facebook Reactions’ Will Help Your Business
One of my favourite social media platforms to manage is Instagram. There’s something fun about being a fauxtographer and being able to unleash my inner creativity while building an engaged community and growing a brand. With any type of marketing initiative, analytics are key. Telling your boss that their latest post got 150 likes may … More The 3 Best Free Instagram Monitoring Tools
Recently last year I started learning something I’ve always been intrigued with – Adobe Photoshop. I love Photoshop for so many reasons. I feel I am limitless when creating a graphic whether it be for social media, an ad, or just for fun. Although Photoshop can be incredibly useful, it is not an ideal program to use … More Why I prefer Canva over Photoshop (for small marketing jobs)
Maybe you don’t want to hire someone to manage your social media accounts for you. Maybe you’d like to manage them on your own, but you aren’t quite sure how to do that just yet. Like anything new, social media is something you will need to learn to incorporate into your daily routine. Personally, I … More How To “Social Media”
#MarketingTipMonday Twitter Twitter can be a challenging platform for users to start out using – mostly because of the 140 character limit on Tweets. Add a picture in or a link, and suddenly you only have enough to write a simple sentence. Frustrating as it may seem, Twitter’s character limit is actually incredibly beneficial for … More Short & Sweet Tweets
Many may argue that Starbucks doesn’t have the best coffee in the world, however, they certainly have a loyal following and do an incredible job at managing their brand through social media. Starbucks has 18,000 retail locations in 60 different countries. With 9.44 million followers on Twitter, 5.4 million on Instagram, and 35 million on … More Starbucks & Winning At Social Media
A reason I often hear for why businesses don’t want to get engaged on social media is because they don’t believe their customers are using it. You might be right. Maybe you’re selling your product or services to a (much) older demographic who don’t have computers/iPhones/were born in the 1900’s. HOWEVER, I’m going to assume … More My Customers Don’t Use Social Media
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